Álvaro Serrano Sierra
Álvaro Serrano Sierra
VISUAL DEVELOPMENT ARTIST
Valencia, Spain

I’m a Visual Development Artist based in Valencia, Spain. I develop stylized narrative worlds and the characters who inhabit them, working through character exploration, environments, keyframes and colour scripts.

My professional experience spans games, animation, illustration and licensed graphic production. I combine visual storytelling with practical production experience, from drawing and colour development to 2D asset creation, animation and visual implementation.

Resume PDF

Skills

Concept ArtDigital PaintingEnvironment DesignIllustrationCharacter DesignVisual Development

Software proficiency

Procreate
Procreate
Photoshop
Photoshop
Illustrator
Illustrator
After Effects
After Effects
Animate
Animate
Premiere
Premiere
Unity
Unity
InDesign
InDesign
Unreal Engine
Unreal Engine
CLIP STUDIO PAINT
CLIP STUDIO PAINT
Blender
Blender

Experience

  • December 2023 - Present
    2D Game Artist — Visual Development & HTML5 Implementation at Triple Cherry
    Valencia, ES

    Develop the visual identity of 2D HTML5 games from thematic and gameplay briefs, covering full-game mockups, backgrounds, symbols, logos, UI and animation.

    Build and integrate game art in Adobe Animate, including responsive layouts, animation states, masks, texture atlases, bitmap fonts and JavaScript integration. Prepare technical exports and resolve visual and functional issues during implementation.

    Recent production includes AI-generated graphics, which I adapt, separate into assets, animate and integrate within the game’s visual system.

  • August 2023 - October 2023
    Freelance Character Designer / Visual Development Artist at B-Water
    Remote, ES

    Developed character concepts for animation through silhouette, proportion, expression and colour exploration. Refined designs across feedback rounds to support a coherent cast and the project’s visual direction.

  • September 2022 - January 2023
    Background Artist at Tomavision
    Remote, ES

    Created background artwork for an animated series within an established production pipeline.

  • February 2022 - May 2022
    Freelance Comic Flat Colourist — Von Braun at Editorial
    Remote, ES

    Prepared flat colours for the graphic novel Von Braun: La Cara Oculta de la Luna, separating colour areas to support the final colouring stage.

  • February 2022 - June 2022
    Freelance Illustrator & Graphic Designer — Licensed Card Design at Doctor Collector
    L'Eliana, ES

    Designed cards for Doctor Collector’s Camp Cretaceous project, working with licensed Jurassic World material. Combined graphic design and layout with supplied franchise assets to develop the card artwork.

  • December 2021 - May 2022
    Visual Development Artist at Dreamlight Games
    Valencia, ES

    Developed characters, expressions, turnarounds, backgrounds and scenes for a narrative game project. Created logo and UI artwork to connect the game’s visual identity with its characters and environments.

  • October 2021 - February 2022
    Freelance Pixel Artist & Animator at The Chickenz
    Valencia

    Created pixel art, animation and audiovisual material for The Chickenz.

  • August 2018 - October 2020
    2D Game Artist — Visual Development & HTML5 Implementation at Triple Cherry
    Valencia

    Develop the visual identity of 2D HTML5 games from thematic and gameplay briefs, covering full-game mockups, backgrounds, symbols, logos, UI and animation.

    Build and integrate game art in Adobe Animate, including responsive layouts, animation states, masks, texture atlases, bitmap fonts and JavaScript integration. Prepare technical exports and resolve visual and functional issues during implementation.

  • June 2017 - July 2018
    Graphic Designer & Marketing Artist at COMELSA
    Valencia

    Created marketing materials across print, video and photography, including leaflets, promotional videos and graphic design assets.

  • February 2017 - June 2017
    Graphic Designer / Visual development Artist at Riba-Roja's Town Hall
    Riba-Roja

    Created posters and leaflets for municipal communications, and contributed visual development and animation work to a 3D short film.

  • October 2015 - February 2017
    Co-Founder, Illustrator, Colourist & Animator at Loopy Teller Studio
    Valencia

    Contributed illustration, sequential artwork, storyboards, colour and animation across publishing and audiovisual projects. Worked on visual continuity and the adaptation of artwork for different formats.